DIOR Cardboard Storage Column – Eau Sauvage

This cardboard storage column was developed to support the launch of Dior Eau Sauvage – Eau de Parfum. It combines commercial functionality with visual impact, integrating a testing area and product storage zone. A practical and premium 2-in-1 fixture.

Fully customizable

MOQ 100 pieces

You first prototype is free

Description

The Dior Eau Sauvage column is made of rigid cardboard and printed in high-definition quadri. At the top, the header showcases the iconic visual of brand ambassador Johnny Depp, immediately reinforcing the brand’s impact at point of sale. The top of the column is designed as a tester shelf, holding bottles for free fragrance trials. At the bottom, two integrated storage niches display products ready for purchase, facilitating the conversion act. The “CD” logo and the baseline La nouvelle eau de parfum are visible on the front, elegantly and clearly asserting Dior’s identity. This column thus combines promotion, sensory experience, and direct sales logic in a compact and efficient format.

Key features

Compact laminated and reinforced cardboard structure
• HD quadri printing with matte or glossy lamination
• Header visual featuring brand ambassador Johnny Depp
• Top tester shelf highlighting fragrance bottles
• Two integrated storage niches for self-service products
• “CD” logo and baseline printed on the front
• Vertical format, lightweight, stable, and easy to assemble

For whom?

This fixture is intended for selective perfume brands seeking a hybrid solution between experience and conversion. Ideal for perfumeries, department stores, premium pharmacies, or event corners, especially during launches or seasonal promotions.

Technologies

Made from double-wall cardboard, the column is flat-cut and laminated on a digital press to ensure rigidity and print quality. The header and graphic areas are printed in HD quadri with lamination according to the desired finish. Load-bearing elements (tester shelf, niches) are reinforced with internal braces. The whole is designed for quick on-site assembly without tools.