Cardboard Storage Column – Dior "JOY"
Developed for the launch of the JOY fragrance, this cardboard storage column reflects Dior’s timeless elegance. Combining refined aesthetics and practical functionality, it serves as a visible and distributive element. A POS display that captures attention with subtlety.
Description
This cardboard storage column highlights the delicate and luminous universe of Dior’s JOY fragrance. On the front, two die-cut windows reveal sample perfume boxes, each accented by a screen-printed Dior logo, emphasizing the product’s precious nature. Just below, a printed star — a nod to the Maison’s iconic symbols — enhances the emotional appeal of the display. The inscription « JOY, the new fragrance » is elegantly printed, adding a subtle editorial touch. On top, a testing area with samples invites customers to freely discover the scent, supported by a vertical header printed to maximize shelf impact. Both a sampling station and storage unit, this POS display promotes customer experience while ensuring strong product visibility.
Key features
• Structure in rigid double-corrugated cardboard
• Front panel with 2 die-cut windows revealing samples
• Screen-printed Dior logo on each sample box
• Printed symbolic star and « JOY, the new fragrance » baseline
• Vertical header printed in high-definition quadri
• Upper testing area with accessible samples
• Lightweight, stable, and quick to assemble
For whom?
Technologies
Made from digitally die-cut cardboard, the column is laminated to enhance rigidity. Visual elements are printed in high-definition quadri on coated paper then laminated on visible surfaces. Dior logos are screen printed in opaque white for a sharp, premium finish. The unit ships flat with a fast, tool-free, and intuitive assembly system.
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