Floor Display – my CLARINS
Designed to embody the youthful and natural spirit of my CLARINS, this floor display combines wood and cardboard in a structure that is both lightweight and durable. Its colorful, segmented, and well-organized design enhances the entire skincare range. A dynamic, eye-catching, and fully branded retail unit.
Description
The main structure is made from natural-finish laminated wood, ensuring both robustness and aesthetic appeal. Red shelves with organic shapes create a visual rhythm while clearly segmenting products by function (hydration, purification, energy, etc.). The back of the unit features a printed cardboard panel illustrating the brand’s fresh, botanical universe. At the center, a printed cardboard module showcases key visuals and communication messages. The top header displays the my CLARINS logo along with a red “NEW” banner to grab attention and signal the range launch. Protected by an anti-scratch varnish, the entire unit is lightweight, durable, and easily adaptable to in-store promotional needs.
Key features
• Laminated wood structure with natural finish
• Custom-shaped red shelves
• Printed cardboard back panel (4-color process)
• Central cardboard module for marketing messages
• Header with screen-printed logo and “NEW” banner
• Anti-scratch protective varnish
• Lightweight, modular, and easy to transport
• Colorful design, youthful look, segmented by function
For whom?
Technologies
Wooden elements are CNC-cut and laminated for a smooth and durable finish. Cardboard parts are printed in 4-color offset with lamination or spot varnish for optimal visual impact. Assembly is simple, quick, and tool-free, making it easy to install at the point of sale.
