“La Petite Robe Noire” GUERLAIN – Floor Display Column

Created to showcase the La Petite Robe Noire collection at the point of sale, this floor display balances visual sophistication with generous storage space. Its bold black-and-pink design captures the chic, daring spirit of GUERLAIN. A strong visual identity serves both structure and storytelling.

Fully customizable

MOQ 100 pieces

You first prototype is free

Description

This stock-holding column is made from premium compact cardboard, featuring a black angular base with a contemporary edge. The lower section highlights the Black Perfecto range through high-definition photo printing, while the GUERLAIN logo, screen-printed in white, elegantly crowns the header.

The top part of the unit acts as a showcase, with square niches in luminous pink designed to present the perfume bottles. GUERLAIN’s iconic feminine silhouette graces the top panel, echoing the campaign’s graphic identity. Stylized bottle illustrations on the sides add rhythm and fashion-forward flair.

Offering both optimized storage and powerful storytelling, this display aligns perfectly with the couture spirit of the brand.

Key features

• Premium compact cardboard, custom die-cut
• Black base with high-definition four-color printing
• Bright pink bottle display niches on the upper section
• White screen-printed GUERLAIN logo on the header
• Iconic silhouette and bottle illustrations on side panels
• Lightweight, freestanding, and easy to assemble

For whom?

Ideal for selective perfumery, premium cosmetics, or fashion houses seeking a high-impact display with storage functionality. Perfect for department stores, selective perfumeries, brand corners, or promotional events.

Technologies

Constructed from laminated, die-cut compact cardboard using digital cutting for optimal precision. Visuals are printed in high-definition CMYK and protected with matte or glossy lamination depending on the design area. Logo and key graphics are screen-printed flat for lasting durability and refined finish. The display is designed for quick, tool-free assembly at the point of sale.