This circular cardboard display is a true staging of the Mademoiselle Rochas fragrance universe. The base, adorned with screen-printed powder pink stripes, recalls the iconic lines of the bottle, creating a strong visual unity. At its center, a sculpted fuchsia rose in relief draws the eye, enhanced by a satin ribbon that evokes the brand’s romantic codes. In the background, a lifestyle visual reflects the youth and modernity of the target audience. The “#funinpink” signature reinforces the emotional and connected dimension of the campaign. Finally, the black base, featuring the ROCHAS logo in white letters, adds a bold and premium contrast.